Can I Run Instagram Ads from My Facebook?
Yes, you can! Meta’s Ads Manager integrates both platforms in one place.
Yes! If you have a Facebook Ad Account, you can easily run Instagram ads without needing a separate Instagram advertising account. Since Meta owns both Facebook and Instagram, their ad platforms are fully integrated, allowing businesses to manage both Facebook and Instagram ads from one place—the Meta Ads Manager.
In this guide, we’ll walk you through how to set up Instagram ads using your Facebook Ad Account, the benefits of running Instagram ads this way, and best practices to ensure high-performing campaigns.
How to Run Instagram Ads Using a Facebook Ad Account
Step 1: Link Your Instagram Account to Your Facebook Page
Before running Instagram ads, make sure your Instagram account is connected to your Facebook Page:
1️⃣ Go to Meta Business Suite (business.facebook.com).
2️⃣ Click Settings > Business Settings.
3️⃣ Under Accounts, select Instagram Accounts.
4️⃣ Click Add and sign in to your Instagram account.
If you don’t have an Instagram account, you can still run ads on Instagram’s audience network without linking one.
Step 2: Create an Instagram Ad in Meta Ads Manager
1️⃣ Go to Meta Ads Manager (adsmanager.facebook.com) and click Create to start a new campaign.
2️⃣ Choose Your Campaign Objective, such as:
- Traffic (send users to a website)
- Engagement (boost posts, get likes & comments)
- Conversions (drive sales & leads)
- Brand Awareness (increase visibility)
3️⃣ Select Your Audience: Use Facebook’s detailed targeting options or create a Custom Audience based on previous interactions.
4️⃣ Choose Placements: By default, Facebook selects Advantage+ Placements (automatically optimizing ads for both Facebook & Instagram). However, to run Instagram-only ads: - Click Manual Placements
- Uncheck Facebook & Audience Network
- Select Instagram Feeds, Stories, or Explore
5️⃣ Upload Your Ad Creative: Add images, videos, carousel ads, or Stories-specific formats.
6️⃣ Set Your Budget & Schedule: Choose a daily or lifetime budget, and set an ad duration.
7️⃣ Click Publish, and your ad will be reviewed before going live!
Benefits of Running Instagram Ads from Facebook Ad Manager
✔️ Easier Management – Run both Facebook & Instagram ads in one dashboard.
✔️ Advanced Targeting – Use Facebook’s powerful audience segmentation & retargeting tools.
✔️ Cost-Effective – Optimize budgets between Facebook & Instagram automatically.
✔️ Multiple Ad Formats – Access Instagram Stories, Reels, Feeds, Explore ads, and more.
✔️ Better Tracking & Analytics – Use Meta Pixel to track conversions and ad performance.
Best Practices for Running Instagram Ads via Facebook Ad Manager
🔹 Use Vertical Videos for Stories & Reels – Instagram prioritizes mobile-friendly, full-screen content.
🔹 Write Short & Engaging Captions – Keep ad copy concise & direct for Instagram’s fast-scrolling audience.
🔹 A/B Test Your Ads – Try different images, videos, and CTAs to see what works best.
🔹 Monitor Performance in Meta Ads Manager – Track CTR, CPC, and conversions to adjust your strategy.
🔹 Retarget with Custom Audiences – Use website visitors, past customers, or engaged users for high-converting campaigns.
Final Thoughts on Running Instagram Ads with Facebook Ad Manager
Using Facebook’s Ad Manager to run Instagram ads is the best way to manage cross-platform campaigns efficiently. It allows you to leverage Meta’s powerful ad tools, optimize budget allocation, and reach your audience with precision. Whether you're promoting a product, growing brand awareness, or driving conversions, integrating your Instagram ads with Facebook's robust advertising ecosystem is a game-changer.
At MKTG DESK, we help businesses create high-performing Facebook & Instagram ad campaigns that drive real results. Need help setting up or optimizing your Instagram ads? Contact MKTG DESK today and let’s boost your ad success!
